TY - BOOK AU - Robert L.Hilliard TI - Writing for television, radio, and new media SN - 0534561241 AV - PN 1990.9 H54W 2000 PY - 2000/// CY - Belmont PB - Wadsworth/Thomson Learning KW - BROADCASTING KW - AUTHORSHIP KW - MASS MEDIA N1 - Includes index; The mass media--Basic elements of production--format and style--Commercials and announcements--News and sports ER -