TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - Strategic advertising campaigns
SN  - 0844230154
AV  - HF 5823 S38S 1995
PY  - 1995///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - ADVERTISING CAMPAIGNS
N1  - Includes bibliographical references (p. 353) and index; Before the campaign begins : understanding consumers and consumer power--Campaign strategy : the elements of effective campaigns--Campaign evaluation : issues in campaign management
ER  -