TY  - BOOK
AU  - Perreault,william D.Jr
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0071158332
AV  - HF 5415.13 P47B 1999
PY  - 1999///
CY  - Boston
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes glossary; Marketing's role in the global economy; Marketing's role within the firm or nonprofit organization; Focusing marketing strategy with segmentation and positioning
ER  -