TY  - BOOK
AU  - Dutka,Solomon
TI  - DAGMAR: defining advertising goals for measured advertising results 
SN  - 0844234222
AV  - HF 5823 D87D 1995
PY  - 1995///
CY  - Lincolnwood, IL.
PB  - NTC Business
KW  - ADVERTISING
KW  - EVALUATION
ER  -