TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L
TI  - Creative strategy in advertising
SN  - 0534522637
AV  - HF 5825 J48C 1998
PY  - 1998///
CY  - Belmont, CA.
PB  - Wadsworth
KW  - ADVERTISING COPY
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
N1  - Includes index
ER  -