TY  - BOOK
AU  - John Wilmshurst
AU  - Adrian Mackay
TI  - The fundamentals of advertising
SN  - 0750615621
AV  - HF 5821 W54F 1999
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - ADVERTISING
N1  - Includes index
ER  -