TY  - BOOK
AU  - Michael J.Baker
TI  - The IEBM encyclopedia of marketing
SN  - 1861523041
AV  - HF 5415 B34I 1999
PY  - 1999///
CY  - London
PB  - International Thomson Computer Press
KW  - MARKETING
KW  - ENCYCLOPEDIAS AND DICTIONARIES
ER  -