TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
T2  - The Dryden Press series in management
SN  - 0030184320
AV  - HD 30.4 Z54B 1997
PY  - 1997///
CY  - Fort Worth
PB  - Dryden
KW  - BUSINESS
KW  - RESEARCH
KW  - MANAGEMENT
N1  - Includes bibliographical references (p. 752-762) and index
ER  -