TY  - BOOK
AU  - Kerin,Roger A
AU  - Peterson,Robert A
TI  - Strategic marketing problems: cases and comments 
SN  - 0136493025
AV  - HF 5415.135 K47S 1998
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - DECISION MAKING
KW  - CASE STUDIES
KW  - MANAGEMENT
N1  - Includes index
ER  -