TY  - BOOK
AU  - Michael J.Etzel
AU  - Bruce J.Walker
AU  - William J.Stanton
TI  - Marketing
SN  - 0073660310
AV  - HF 5415 E89M 2001
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING
N1  - Includes appendix glossary and index
ER  -