TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation
SN  - 0071154299
AV  - HF 5415.13 B69M 1998
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index; An overview of marketing management--Market opportunity analysis--Developing strategic marketing programs--Strategic marketing programs for selected situations--Implementing and controlling strategic marketing programs
ER  -