TY  - BOOK
AU  - Courtland Bovee
AU  - William F.Arens
TI  - Contemporary advertising
SN  - 025609196X
AV  - HF 5821 B68C 1992
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - ADVERTISING
N1  - Includes glossary
ER  -