TY  - BOOK
AU  - Ziccardi Donald
AU  - David Moin
TI  - Masterminding the store : advertising, sales promotion, and the new marketing reality
SN  - 0471139106
AV  - HF 5429 Z52M 1997
PY  - 1997///
CY  - New York
PB  - John Wiley and Sons
KW  - RETAIL TRADE
KW  - MARKETING
KW  - ADVERTISING
KW  - SALES PROMOTION
N1  - Includes index
ER  -