TY  - BOOK
AU  - Robert D.Buzzell
AU  - John A.Quelch
AU  - Christopher A.Bartlett
TI  - Global marketing management : cases and readings
SN  - 0201539721
AV  - HF 1416 B89G 1995
PY  - 1995///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -