TY  - BOOK
AU  - Roderick White
TI  - Advertising : what it is and how to do it
SN  - 0077077644
AV  - HF 5823 W54A 1993
PY  - 1993///
CY  - London
PB  - McGraw-Hill
KW  - ADVERTISING
N1  - Includes index
ER  -