TY  - BOOK
AU  - Diermeier, Daniel
TI  - Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
SN  - 9781265849511
AV  - HD 61 D53R 2011
PY  - 0000///McGraw-Hill,
CY  - 2011
PB  - Singapore
KW  - RISK MANAGEMENT
KW  - FINANCIAL INSTITUTIONS
KW  - MANAGEMENT
KW  - CORPORATE IMAGE
KW  - ORGANIZATIONAL BEHAVIOR
N1  - ฺBeyond The Obvious p.1-8 -- Thomas off the Rails: The Decisive Momemt and How to Miss It p.9-52 -- Mercedes and The Moose: Brand Management beyond Customers p.53-86 -- Shell Turns on the Water Cannons: The Growing Impact of the Second Circle p.87-118 -- Of Shower Curtains and Wastebaskets: Perks, Scandals, and Moral Outrage p.119-138 -- The Katrina Chronicles: Doing the Right Thing and Getting Credit for It p.139-158 -- The Terminator Gene: From Outrage to Fear p.159-176 -- Beat the Grim Reaper: Strategic Anticipation and the Managemet of Reputational Risk p.177-204 -- The Aim Team: How to Build a Sixth Sense p.205-226 -- Andersen Before the Fall: Values, Culture, and the Teachable Moment p.227-248 -- The Expert Trap: Reputation, People, and the Need for Strategic Thinking p.249-252
ER  -