TY  - BOOK
AU  - Tunguz, Tomasz,
AU  - Bien, Frank,
TI  - Winning with data: transform your culture, empower your people, and shape the future 
SN  - 9781119257233
AV  - HD 30.215 T86W 2016
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - MANAGEMENT
KW  - STATISTICAL METHODS
KW  - DATABASE MANAGEMENT
KW  - ELECTRONIC DATA PROCESSING
KW  - DATA MINING
N1  - Includes bibliographical references and index; Mad Men to Math Men: The Power of the Data Driven Culture -- Four Problems With Data Today: Breadlines, Obscurity, Fragmentation, and Brawls -- Business Intelligence: How We Got Here -- Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon -- 5 Steps to Creating a Data Driven Company: From Recruiting to Regression It All Starts with Curiosity: Changing the Culture -- From Hacks to Harmony: The Typical Progression of Data Driven Companies -- Data Literacy and Empowerment: The Core Responsibilities of the Data Team -- Deeper Analyses: Asking the Right Questions -- Changing the Way We Operate -- Putting It All Together Acknowledgments
ER  -