TY  - BOOK
AU  - Handley, Ann,
AU  - Chapman, C. C
TI  - Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
T2  - The New rules social media series
SN  - 9781118232606
AV  - HF 5415.1265 H36C 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - INTERNET MARKETING
KW  - SOCIAL MEDIA
KW  - WEB SITES
KW  - DESIGN
N1  - Includes bibliographical references and index; 1. The content rules 2. The how-to section -- 3. Content that converts: success stories (with ideas you can steal!)  4. This isn't goodbye
ER  -