TY - BOOK AU - Peerapong Kitiveshpokawat TI - Franchise essential concept SN - 9786169401322 AV - HF 5429.23 P43F 2024 PY - 2024/// CY - Bangkok PB - Business Coach & Consulting KW - FRANCHISES N1 - Franchise development key principles in transforming a business -- The leap of business and key factors -- The evolution of business and franchise development -- Key components of the franchise system timeline -- Important issues related to franchise system design -- Two-Step business system design -- Key business factors -- Stages of business growth -- Franchise development concept -- Franchise development model -- Three key factors affecting franchise desine ER -