TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence, new and expanded : the psychology of persuasion
SN  - 9780063136892
AV  - BF 774 C52I 2021
PY  - 2021///
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollinsPublishers
KW  - INFLUENCE (PSYCHOLOGY)
KW  - PERSUASION (PSYCHOLOGY)
KW  - COMPLIANCE
N1  - Includes index; Levers of influence : (power) tools of the trades -- Reciprocation : the old give and take -- Liking : the friendly thief -- Social proof : truths are us -- Authority : directed deference -- Scarcity : the rule of the few -- Commitment and consistency : hobgoblins of the mind -- Unity : the "we" is the shared me -- Instant influence : primitive consent for an automatic age
ER  -