TY  - GEN
AU  - Marty Cagan
TI  - Transformed : Moving to the Product Operating Model
SN  - 9781119697336
AV  - HD 58.8 C33T 2024
PY  - 2024///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - ORGANIZATIONAL CHANGE
KW  - PRODUCTIVITY MANAGEMENT
KW  - NEW PRODUCTS
N1  - Introduction -- Transformation defined -- Product model competencies -- Product model concepts -- Transformation story : trainline -- The product model in action -- Transformation story : datasite-- Transformation techniques
ER  -