TY  - BOOK
AU  - Kotler, Philip
AU  - Hermawan, Kartajaya
AU  - Iwan, Setiawan
TI  - Marketing 6.0 : The Future is Immersive
SN  - 9781119835219
AV  - HF 5415.1265 K67M 2024
PY  - 2024///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - MARKETING
KW  - INTERNET MARKETING
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
KW  - ELECTRONIC COMMERCE
N1  - Part I Introduction to Marketing 6.0 p.1-80 -- Part II The Marketing 6.0 Enabler and Environment p.81-156 -- Part III The Marketing 6.0 Experience4 p.157-234
ER  -