TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor,John
ED  - Chartered Institute of Marketing
TI  - Strategic marketing : planning and control
SN  - 9780750682718
AV  - HF 5415.135 D78S 2001
PY  - 2001///
CY  - Amsterdam
PB  - Butterworth Heinemann
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
N1  - "Published in association with The Chartered Institute of Marketing."; Includes index; The strategic perspective -- Strategic analysis -- Formulation of strategy -- Contemporary issues in strategic marketing -- Teaching strategic marketing
ER  -