TY  - BOOK
AU  - Desbordes, Michel
TI  - Marketing and football : an international perspective
T2  - Sports marketing series
SN  - 9780750682046
AV  - GV 943.9.S64 M37 2007
PY  - 2007///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - SOCCER
KW  - SOCIAL ASPECTS
KW  - CROSS-CULTURAL STUDIES
KW  - MARKETING
N1  - Includes bibliographical references and index; Marketing football in Europe -- The development of dedicated football marketing in the rest of the world
ER  -