TY  - BOOK
AU  - Begley, Kathleen A
TI  - Writing persuasively : getting your ideas across in business
T2  -  A crisp fifty-minute series book  Fifty-Minute series
SN  - 9781418864811
AV  - HF 5718 B43W 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - Thomson Course Technology
KW  - BUSINESS WRITING
KW  - HANDBOOKS, MANUALS, ETC
N1  - Includes appendix; Rethink sales -- Use the S.A.L.E.S model -- Involve your r -- Adapt additional sales techniques -- Get to the point
ER  -