TY  - BOOK
AU  - Bivins, Thomas H.
TI  - Public relations writing : the essentials of style and format
SN  - 9781259060373
AV  - HM 1221 B58P 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - PUBLIC RELATIONS
KW  - UNITED STATES
KW  - AUTHORSHIP
N1  - Includes bibliographical references and index; Ch. 1 : Writing for public relations -- Ch. 2 : Ethical and legal issues in public relations writing -- Ch. 3 : Planning and research -- Ch. 4 : Choosing the right message and medium -- Ch. 5 : Media relations and placement -- Ch. 6 : Writing for web an social media -- Ch. 7 : News releases and related materials -- Ch. 8 : controlled publications --  Ch. 9 : Television and radio
ER  -