TY  - BOOK
AU  - Linton, Ian
TI  - The secrets of success in marketing : how to accelerate your marketing performance
SN  - 9780273742449
AV  - HF 5415.13 L56S 2011
PY  - 2011///
CY  - Harlow, England
PB  - Prentice Hall Business
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes idnex; Closer to your customers : the true measure of success -- It takes more than a product to succeed -- Don't keep it secret : get the story across -- People matter : the inside track to success
ER  -