TY  - GEN
AU  - HARLES,  ROBERT
TI  - HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE
SN  - 9781119812982
AV  - HF 5415.32 H37H 2023
PY  - 2023///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - CONSUMER BEHAVIOR
KW  - CONSUMPTION (ECONOMICS)
KW  - BRANDING (MARKETING)
N1  - What Have Brands Lost Over the Past 30 Years. Recognize, Remember, Recommend, Relevance p.1-6 -- The Human Touch: Customer, Employee, Client, Shareholder... Just People p.7-30 -- Putting Empathy and Expertise Back into the Equation p.31-52 -- The Battle for Trust in the Digital Age-The More We See, the Less We Believe p.53-76 -- The Importance of Moving from Predicting to Anticipating p.77-98 -- The Six Pillars of Purpose-Driven Experience p.99-130 -- Bringing Technology and People Together in a More Human-Centric Way p.131-150 -- Realizing a New Vision for Building Community and Loyalty p.151-172 -- The Value of Promoting Authenticity, Reputation, and Real Engagement p.173-190 -- Power Sharing and the Human Experience-The Next Wave of Growth p.191-202
ER  -