TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronakainen, Llkka A.
TI  - International marketing
SN  - 9781133588399
AV  - HF 1416 C94I 2013
PY  - 2013///
CY  - Australia
PB  - South-Western
KW  - EXPORT MARKETING
KW  - MARKETING
KW  - MANAGEMENT
N1  - The international marketing environment -- Finding global customers -- The global marketing Mix -- Leadership in global Marketing
ER  -