TY  - BOOK
AU  - Hunt, C. Shane
AU  - Mello, John E.
TI  - Marketing
SN  - 9781259095603
AV  - HF 5415 H86M 2015
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - MARKETING
N1  - Includes bibliographical references and indexes; Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer
ER  -