TY  - BOOK
AU  - Morrison, Janet
TI  - The global business environment: meeting the challenges 
SN  - 9780230210257
AV  - HF 1359 M67G 2011
PY  - 2011///
CY  - New York
PB  - Palgrave Macmillan
KW  - INTERNATIONAL ECONOMIC RELATIONS
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - INTERNATIONAL TRADE
KW  - GLOBALIZATION
KW  - ECONOMIC ASPECTS
N1  - Includes bibliographical references and indexes; Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
N2  - "This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
ER  -