TY  - BOOK
AU  - Cateora, Philip R.
TI  - International marketing
SN  - 9781121915251
AV  - HF 1416 C37I 2013
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill
KW  - EXPORT MARKETING
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - The scope and challenge of international Marketing -- Researching international Markets -- International Marketing channels
ER  -