TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction 
SN  - 9781292016788
AV  - HF 5415 A75M 2015
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - MARKETING
N1  - Includes appendix, glossary and index; defining marketing and the marketing process -- understanding the marketplace and customer value -- designing a customer value-driven marketing strategy and marketing mix
ER  -