TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781259251634
AV  - HF 5415.13 P47B 2015
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - MARKETING
N1  - Includes appendix; Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment
ER  -