TY  - BOOK
AU  - Guber, Peter.
TI  - Tell to win: connect, persuade, and triumph with the hidden power of story 
SN  - 9780307587954
AV  - HF 5386 G82T 2011
PY  - 2011///
CY  - New York
PB  - Crown Publishers
KW  - SUCCESS IN BUSINESS
KW  - STORYTELLING
KW  - ENTREPRENEURSHIP
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Includes index; The art of the tell -- The never-ending story -- The beginning
ER  -