TY  - BOOK
AU  - Slade, Catharine
TI  - Creating a brand identity: a guide for designers 
SN  - 9781780675626
AV  - HF 5415.1255 S52C 2019
PY  - 2019///
CY  - London
PB  - Laurence King Publishing
KW  - BRAND NAME PRODUCTS
KW  - BRANDING (MARKETING)
KW  - TRADEMARKS
KW  - DESIGN
KW  - ADVERTISING
N1  - Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design
N2  - Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world
ER  -