TY  - DATA
AU  - Stokes, Rob 
TI  - eMarketing: The essential guide to marketing in a digital world 
SN  - 9780620565158 
AV  - HF 5415.1265 S76E 2013
PY  - 2013///
CY  - Cape Town : 
PB  - Quirk Education
KW  - INTERNET MARKETING
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes index and glossary; Think -- Digital marketing strategy -- Market research -- Content marketing strategy --  Create -- User experience design -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Search engine optimisation (SEO) --  Search advertising -- Online advertising -- Affiliate marketing -- Video marketing -- Social media channels -- Social media strategy --Email marketing -- Mobile marketing -- Optimise -- Data analytics -- Conversion optimisation
UR  - https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf
ER  -