TY  - BOOK
AU  - Wheeler, Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 9781118980828 
AV  - HD 69.B7 W43D 2018
PY  - 2017///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - BRANDING (MARKETING)
KW  - TRADEMARKS
KW  - DESIGN
KW  - ADVERTISING
N1  - Includes bibliographical references (pages 310-311) and index; ฺBrand basics -- Brand dynamics -- Process basics -- Creating touchpoints -- Case studies -- Front matter -- Back matter
ER  -