TY - BOOK AU - Bierut, Michael TI - How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world SN - 9780062413901 AV - NC 999.4.B44 B53H 2015 PY - 2015/// CY - New York, NY PB - Harper Design KW - BIERUT, MICHAEL KW - GRAPHIC ARTISTS KW - UNITED STATES KW - BIOGRAPHY KW - COMMERCIAL ART KW - GRAPHIC ARTS N1 - How to be a graphic designer in the middle of nowhere : an introduction -- How to think with your hands : four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : the Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : the Cathedral Church of St. John the Divine -- How to disorient an architect : Yale University School of Architecture ER -