TY  - BOOK
AU  - Ambrose, Gavin
AU  - Harris,Paul
TI  - Design thinking for visual communication
T2  - Basics design
SN  - 9781472572714
AV  - NC 997 A42D 2015
PY  - 2015///
CY  - New York
PB  - Fairchild Books, an imprint of Bloomsbury Publishihng PIc
KW  - GRAPHIC ARTS
KW  - GRAPHIC DESIGN (TYPOGRAPHY)
KW  - COMMUNICATION IN DESIGN
N1  - Includes bibliographical references and index; Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type "faces" ; Thinking in shapes ; Thinking in color ; Thinking in technology -- Prototyping. Developing designs ; "Types" of prototype ; Vocabulary ; What to do if you get stuck -- Implementation. Format ; Materials ; Finishing ; Media ; Scale ; Series/continuity
ER  -