TY  - BOOK
AU  - Balliett, Amy
TI  - Killer visual strategies: engage any audience, improve comprehension, and get amazing results using visual communication 
SN  - 9781119680222
AV  - P 93.5 B34K 2020
PY  - 2020///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - VISUAL COMMUNICATION
N1  - Environmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1 : always think about con-text -- Rule 2 : small visual cues have a large impact -- Rule 3 : there's no gold at the end of that rainbow -- Rule 4 : good visual strategists ask "WTF?!" -- Rule 5 : avoid the stigma of stock -- Rule 6 : stand out at the cocktail party -- Rule 7 : use proper data viz throughout -- Rule 8 : commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team
ER  -