TY  - BOOK
AU  - Heller, Steven
AU  - Anderson, Gail,
TI  - The graphic design idea book: inspiration from 50 masters 
SN  - 9781780677569
AV  - NC 997 H44G 2016
PY  - 2016///
CY  - London
PB  - Laurence King Publishing
KW  - COMMERCIAL ART
KW  - GRAPHIC ARTS
N1  - Includes index; Introduction: Make great design -- Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony -- Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design -- Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera -- Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour
ER  -