TY - BOOK AU - Lin, Shijian TI - Principles for good layout design SN - 9789887928379 AV - Z 246 P74 2019 PY - 2019/// CY - Hong Kong : PB - SendPoints, KW - LAYOUT (PRINTING) KW - GRAPHIC DESIGN (TYPOGRAPHY) KW - ADVERTISING LAYOUT AND TYPOGRAPHY N1 - 1. Before design, Promotional materials and binding rules. Know your audience ; Promotional materials ; Binding and folding of promotional materials -- 2. Design in process, Elements and principles of layout. Introduction to the layout ; Layout design principles ; All about color ; The font and text -- 3. After design, Output and printing. Output ; Printing ; Printing methods ; Printing techniques -- 4.Layout analysis, Case studies ER -