TY  - BOOK
AU  - Lupton, Ellen
TI  - Design is storytelling
AV  - NK 1520 L86D 2017
PY  - 2017///
CY  - New York, NY
PB  - Cooper Hewitt
KW  - DESIGN
KW  -  HUMAN FACTORS
KW  - PSYCHOLOGICAL ASPECTS
KW  - STORYTELLING IN ART
KW  - VISUAL COMMUNICATION
KW  - CREATIVE THINKING
N1  - "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description; Includes index; Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index
ER  -