TY  - BOOK
AU  - Ambrose, Gavin
AU  - Harris, Paul,
TI  - Design thinking for visual communication
T2  - Basics design
SN  - 9781350106222
AV  - NC 997 A42D 2015
PY  - 2015///
CY  - London, New York
PB  - Fairchild Books, an imprint of Bloomsbury Publishihng PIc
KW  - GRAPHIC ARTS
KW  - GRAPHIC DESIGN(TYPOGRAPHY)
KW  - COMMUNICATION IN DESIGN
KW  - DESIGN
KW  - CASE STUDIES
N1  - Includes index; Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex
ER  -