TY - BOOK AU - Muller, Jens AU - Wiedemann, Julius TI - Logo modernism SN - 9783836545303 AV - NC 1002.L63 M84L 2020 PY - 2020/// CY - Koln PB - Taschen KW - LOGOTYPES (PRINTING) KW - PICTORIAL WORKS KW - LOGOS (SYMBOLS) KW - TRADEMARKS KW - COMMERCIAL ART KW - ADVERTISING N1 - Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski ER -