TY  - BOOK
AU  - Spies, Marco
TI  - Branded interactions: creating the digital experience 
SN  - 9780500518175
AV  - HF 5415.1265 S64B 2015
PY  - 2015///
CY  - London
PB  - Thames & Hudson
KW  - BRANDING (MARKETING)
KW  - USER INTERFACES (COMPUTER SYSTEMS)
KW  - APPLICATION SOFTWARE
KW  - DEVELOPMENT
N1  - Includes index; Set-up. The brief -- The team -- Project planning -- Technology -- Interview: Design and technology / Tom Acland -- Process. Workflow models -- The branded interaction design process -- Discover: the analysis phase. Understand the business -- Understand the brand -- Understand the user -- Define the goal -- Interview: Service design / Brian Gillespie -- Define: the strategy phase. Plan the product or service -- Plan the brand experience -- Plan the user experience -- Define the metrics -- Interview: HumanKind and digital brand strategy / Alexander Wipf -- Design: concept and visuals. Design direction & detailed design -- Generate ideas -- Design the user experience -- Design the user interface -- Interview: Digital first / David Linderman -- Design gesture interactions -- Interview: Gesture interaction / Professor Michael Zollner -- Prototyping & testing -- Interview: Fashion goes mobile / Markus Aller & Joachim Bader -- Deliver: documents and production. Create a style guide -- Interview: Multiscreen strategies / Precious -- Create UX guidelines -- Monitor production -- Project launch & debrief -- Interview: Interactive brand communication for Benetton / Alfio Pozzoni -- Distribute: BixD rollout and updates. Implement the BixD -- Interview: Interaction in public spaces / Joachim Sauter -- Refine & update the BixD -- Interview: Designing a mobile operating system / Peter Skillman -- Interview: Personal interaction / Marco Spies
ER  -