TY  - BOOK
AU  - Budelmann, Kevin
AU  - Yang, Kim,
TI  - Brand identity essentials: 100 principles for designing logos and building brands 
SN  - 9781631597084
AV  - NC 1002.L63 B82B 2010
PY  - 2010///
CY  - Beverly, Massachusetts
PB  - Rockport
KW  - LOGOS (SYMBOLS)
KW  - DESIGN
KW  - INDUSTRIAL DESIGN COORDINATION
N1  - Includes index; Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity
ER  -