TY  - BOOK
AU  - Barry, Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500518984
AV  - HF 5823 B37A 2016
PY  - 2016///
CY  - London
PB  - Thames & Hudson
KW  - ADVERTISING
KW  - ADVERTISING CAMPAIGNS
KW  - ADVERTISING COPY
N1  - Includes index; Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
ER  -