TY  - DATA
AU  - Noam, Eli M.
TI  - Media and Digital Management
SN  - 9783319720005 (E-book)
AV  - P 96.M34  N62M 2019
PY  - 2019///
CY  - Cham, Switzerland
PB  - Springer International Publishing
KW  - COMMUNICATION
KW  - INDUSTRIAL MANAGEMENT
KW  - MANAGEMENT INFORMATION SYSTEMS
KW  - BUSINESS INFORMATION SYSTEMS
KW  - MEDIA MANAGEMENT
N1  - Overview -- Introduction -- The Information Environment -- Production -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management --  Managing Law and Regulation -- III Marketing -- Demand and Market Research for Media and Information Products -- Marketing of Media and Information -- Pricing of Media and Information -- Strategy Planning in Media and Information Firms -- Concluding Observations
UR  - https://drive.google.com/file/d/1ccHbUCk1_k-cJRK8_jYWbhGAQp4Cs1W9/view?usp=sharing
ER  -